In 2010, I opened a boutique with nothing but passion and determination. For 14 years, it grew into a wonderful community, thanks to your support. Along the way, I was blessed with my greatest gift - my daughter, now five years old. But life has a way of changing our pace and sharpening what matters. These days I think less about racks and rails, and more about the moments we’ll carry forward - the ones where I want to be in the picture, not just behind the till.

We don’t remember days - we keep photographs. The right coat, the kind sleeve, the colour that stays gentle at 9pm: these become part of the family story.

For a short while, I’m setting album prices on the pieces our customers ask for when the camera is certain - dresses with sleeves, lined coats, low heels, wraps that warm without fuss.

If you have a moment coming, please take what you need now and feel properly yourself when the shutter clicks.

With love and thanks,
Elzie 💖